About Westen & Partner
A proud member of the WIC Consulting Group, we are a dedicated team of international business experts committed to unlocking global opportunities for our clients.
Our Story
Founded in 2017, WIC Consulting emerged from a vision to simplify international business expansion. Recognizing the challenges businesses face when expanding globally, we created comprehensive solutions that bridge cultural, legal, and operational gaps. Westen & Partner is a key part of this vision, focusing on delivering specialized consulting services.
Today, we operate across two strategic regions: Germany and the DACH region in Europe, and Dubai serving the GCC countries. This dual presence allows us to offer unparalleled expertise in both European and Middle Eastern markets.
Europe & North America Hub
Germany, DACH Region & North America
Middle East Hub
Dubai & GCC Countries
Our Mission
Our mission is to empower businesses of all sizes to expand their horizons and succeed on the international stage. We bridge cultural and economic gaps, creating seamless pathways to new markets through strategic advice, an unparalleled global network, and a deep commitment to our clients' success.
Our Philosophy
The core principles that define our approach and commitment.
Confidentiality is the cornerstone of our practice. We handle every engagement with the utmost sensitivity and privacy.
Our success is measured by the success of our clients. We are focused on delivering tangible, high-impact results.
We possess a deep understanding of the cultural and business nuances of our key markets, enabling seamless cross-border collaboration.
Our Core Values
The principles that guide our work and define our commitment to excellence.
Global Mindset
Integrity & Trust
Client-Centric
Strategic Excellence
Partnership
Meet Our Team
The experts driving your international success.
Founder & CEO
With over 20 years of experience in international trade, Dani is a visionary leader dedicated to helping businesses thrive globally.
Chief Strategy Officer
Saleh specializes in market entry strategies for tech companies, with a focus on emerging markets in Asia and the Middle East.
Head of MENA Region
Adel leads our operations in the Middle East and North Africa, bringing deep expertise in regional business development.